Hello & welcome,

I'm Lex Parkinson
I'm aweb interface.

07791 157067
lexparkinson@gmail.com
London & the South East

I’m a senior designer with 10+ years of experience across graphic design, video production and photography. I have worked for a diverse range of companies that include The NHS, IKEA and Mitsubishi where I delivered print, digital and video collateral for use across varying channels. I have worked as part of a team as well as independently and I have experience of events and corporate spaces.

What I do

Graphic
Design

Web
Design

Branding
and Identity

Product
Photography

Videography
and Editing

Social Media
Management

My Resume

Experience

2022 - Present

Lead Designer - iwGROUP

I lead the creative direction across iwGROUP, shaping the brand’s visual identity and communications. I oversee all design, video, photography, and digital content to ensure consistency and impact. The role is highly collborative, taking briefs from across the business and translating them into engaging creative solutions that support growth and strengthen the company’s presence in the proptech sector. With video being a big focus, I have directed multi-camera podcasts and location shoots and have worked alongside the highly-respected presenter, Tim Vincent. In addition to this, I am highly involved with pitches and oversee the design of all presentation decks.

2017 - 2022

Senior Designer - Morton Michel

I led a full refresh of the company brand, translating director-level vision into impactful creative solutions. I delivered a redesigned website, refreshed printed brochures, and coordinated high-profile annual events, including corporate stands and co-branded sponsorship projects. The role demanded meticulous attention to detail, ensuring all creative work complied with the insurance sector’s strict regulatory and legal requirements.

2015 - 2017

Mid-Weight Designer - Tiga Digital

I collaborated closely with a team of designers and web developers on a wide range of client projects, spanning brand identity design, website development, and advertising campaigns. Contributed creative solutions at every stage, ensuring projects were visually compelling, strategically aligned, and delivered on time.

2013 - 2015

Integrated Designer - ECL Telecom

I partnered closely with company directors to create advertising collateral across print, web, and video, including original photography. I translated strategic objectives into visually engaging materials that reinforced the brand and captured audience attention.

2002 - 2013

Freelance - Photographer & Videographer

Self-employed photographer, videographer, and designer for over 10 years, specialising in promotional video and branded content. Managed projects end-to-end, from concept and storyboarding to production, post-production, and graphic design elements. Delivered creative solutions for high-profile clients including the NHS, Makro, and IKEA, ensuring visually compelling, on-brand results that effectively communicated their message.